Monday, February 13, 2012
USA Network catches Them youthful
Spencer Black USA Network went well beyond public service bulletins using its Figures Unite initiative, which aims to advertise tolerance and acceptance of individuals from diverse skills.The 2011 campaign has incorporated a national storytelling tour featuring notable figures, including some USA stars, discussing tales of the personal encounters with prejudice and discrimination.The tour stops Wednesday at Los Angeles' Off-shore Design Center. Nathan Lane hosts "A Far More Perfect Union: Tales of Prejudice and Energy," that will feature film writer Dustin Lance Black and "The AssistanceInch co-star Octavia Spencer one of the five storytellers, together with a musical perf by John Legend."The entire idea is to buy individuals to share the storyline of the experience and just how it transformed them," stated Toby Graff, USA's senior veep of public matters. "These tales help promote greater understanding about individuals variations. People may realize there is a much more things in keeping.InchThe live occasions are recorded making available via CharactersUnite.com.Another element of the campaign involves USA's partnership using the nonprofit storytelling org the Moth, whose volunteers use students and community groups to build up storytelling abilities.Included in the Figures Unite tour, Moth has held training courses in local high schools to assist a number of students shape tales to become shared in a school-wide set up.The L.A. swing sets up at East L.A.'s Jefferson Senior High School, and several Jefferson students will attend the Off-shore Design Center event. Contact Cynthia Littleton at cynthia.littleton@variety.com
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